The Next Big Thing

I saw this pack of gum at 711 the other day.
Is this a big selling point these days? Xylitol? I can just hear the commercial now:
"Let's see, we got, Sunny D, purple stuff... XYLITOL!"
Or this conversation:
"Should I get the DoubleMint?"
"No, get the trident, dude! It's got xylitol!"